Category Archives: Social Media

When a big, successful brand today exits social media

By Sushmita Bose

This week, WKND magazine is running a story on those who’ve opted to live in a sphere of life called “social (media) boondocks”; they are not holding the reins of the most-vaunted threads of the new millennium: social media accounts/handles… or if they did, they’ve chosen to — bucking social (media) pressure — let go. Continue reading When a big, successful brand today exits social media

Noor Naem: Catching up with one of ’em ‘social media influencers’

By Kelly Clarke

I’m fairly inept when it comes to all things social media. I realise that claim may be a form of social suicide as far as my status as a journalist in the digital era goes, but I’m not averse to taking risks. So here it is, in plain sight; printed for all to see. Continue reading Noor Naem: Catching up with one of ’em ‘social media influencers’

The young are leaving FB and the old are hopping on board

By Harveena Herr

Haven’t you heard? Print is at its last gasp. The entire world is moving to the digital space and the cosy camaraderie you enjoy with your newspaper every morning along with a steaming cup of tea or coffee is about to crash into oblivion… But here’s another story that I bet hasn’t been put out by the purveyors of fake news. Continue reading The young are leaving FB and the old are hopping on board

Ghosting the new snub: keeping up with social media trends

By Sushmita Bose

A friend of mine, one of the few people with whom I have ongoing conversations on WhatsApp, has been filling me in on “ghosting”. She’s been “ghosted” a few times, and she’s yet to make her peace. “I’m emotionally scarred,” she claims, “because it’s difficult to figure out why someone who’s a good friend would suddenly want you out of her/his life.” Continue reading Ghosting the new snub: keeping up with social media trends